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There are numerous product review sites on the internet; however, they are far from being identical in respect to ethics and truthfulness. Many product review sites appear to be unbiased at first, but their true purpose: to just market products positively, for them to make money via affiliate links. Click here to get started.

Here are several things to evaluate if a website and its particular owner(s) are only in for the cash, or if they provide fair really unbiased, consumer-oriented product reviews:

Who Runs the Site?

An actual review site could have a bio/about or Information page that details who the owner of the website is (and oftentimes why they launched it.) A lot of websites that maintain to be ‘product review’ websites are actually run by affiliates posing as “fair” reviewers when in fact their sole purpose would be to just urge every product they write about.

Does the Website or Reviewers Owners Buy The Products Themselves?

This can be an essential component for review ethics. In the event the reviewer failed to pay for it himself, the same as scientific studies, there exists a powerful proclivity towards favorable prejudice of a merchandize. The fact that a product reviewer pays for the product(s) himself or herself speaks volumes about their impartiality and capability to remain objective throughout the review. Check out this link for more info.

Does the Website Review Various Products or Just One?

A website that reviews various products is likely to be a true and unbiased one when compared to a website where just one product is reviewed. Why really would someone go to the extent of creating a website for just one product after which gives it a negative review? Needless to say, the review will likely be favorable (although at times they may throw in an adverse remark or two to provide the look of being neutral.)

Do the Reviewers Have Just Positive Things to Say in regards to These Products They Review?

A truly unbiased product review site will have both negative and positive reviews. If every product is supported, and most of the reviews on a website are positive, then there is a good chance that it is the reviewer’s own interests that are being served by the instead of those of the buyer.

All these are just a couple of crucial elements to consider when evaluating a product review site’s integrity.

Keep in mind that genuine product review sites do exist. As a consumer or client, before you trust its reviews, you should assess the integrity of a site.

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